Job Description
General
Purpose:
- Having an intern in Taipei to help coordinate market research and gaming feature testing/benchmarking with HID product marketing team
Position Summary And Responsibilities
- Research gaming KB/Mice/Mousemat competition info from CN media including bilibili, Douyin (tiktok) and other DIY forums
- Deep dive in Korean eSport trends
- Work with APAC functional teams to understand Asia overall HID market trends
- Observe design trend in Asia, getting the connection to KB/Mice/Mousemat
- Explore the TA/Persona of gaming KB/Mice/Mousemat
Position Expectations
- Understand how to conduct a market analysis prior to the ideation phase of a new product.
- Can successfully articulate a product idea and its unique value proposition for the user
- Understands the importance of full lifecycle product management and EOL / transition strategies
- Understands the importance of PM support in marketing & GTM considerations
職位概述、職責
- 研究在中國平台 ( 例如 bilibili 、抖音( tiktok )和其他 DIY 論壇等 ) 上的 KB/Mice/Mousemat 競品訊息
- 深入了解韓國電競趨勢
- 與亞太地區職能團隊合作,了解亞洲整體 HID 市場趨勢
- 觀察亞洲設計趨勢,找出與 KB/Mice/Mousemat 的關聯性
- 探索 KB/Mice/Mousemat 的客群與背景
職位期望:
- 了解如何在新產品的構思階段之前進行市場分析。
- 能夠成功地向使用者闡明產品理念及其獨特的價值主張
- 了解全生命週期產品管理和 EOL/ 過渡策略的重要性
- 了解 PM 支援在行銷和 GTM 考量中的重要性
About Us
CORSAIR (NASDAQ:CRSR), founded in 1994, is a leading global developer and manufacturer of high-performance gaming and streaming gear. With 21 different product lines, CORSAIR offers a complete range of products that help digital athletes perform at their peak and enable streaming creators to produce studio-quality content for their fans. CORSAIR has built a passionate base of loyal customers due to its gamer- and creator-centric design philosophy, commitment to high performance, and professional quality.
The company has received more than 4,000 product awards and has a footprint that reaches customers in more than 75 countries. CORSAIR also includes subsidiary brands Elgato, which provides premium studio equipment and accessories for content creators, SCUF Gaming, which builds custom-designed controllers for competitive gamers, ORIGIN PC, a builder of custom gaming and workstation desktop PCs and laptops, Drop, a community-driven company that designs and curates enthusiast keyboards and peripherals, and Fanatec, a leading manufacturer of high-end sim racing hardware.