Job Summary
- In charge of UTM&EUD franchise
- Implement and manage new launches & quarterly plans, ensure continued momentum of key products, and animate the core catalogue with creative marketing initiatives.
- Leverage insights from product performance, market dynamics, and consumer behavior to support brand growth and enhance consumer loyalty.
- Collect and analyze consumer and market insights, along with competitor strategies, to provide actionable recommendations to management.
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to deliver integrated and engaging consumer brand experiences.
- Execute the retail strategy in close collaboration with the retail and education teams, ensuring the effective implementation of retail materials (services, advice, etc.).
- Execute offline pop-up events and counter podium to enhance product visibility and engage consumers through immersive brand experiences.
Responsibilities
- Manage all products of responsible franchises – UTM & EUD.
- Drive sales growth and expand the customer base through effective marketing strategies and implementation plans.
- Ensure all executions align with the brand's premium image and identity.
- Contribute to the expansion of the franchises, strengthening the brand's market presence.