Key Responsibilities
- Business Strategy & Sales Growth
- Develop and execute a growth strategy to achieve sales and profitability targets.
- Identify key opportunities in MOMO's ecosystem, including category expansion, cross-sell strategies, and new brand activations.
- Monitor market trends, competitor activities, and consumer insights to drive strategic decisions.
- Account & Negotiation Management
- Build and maintain strong relationships with MOMO key stakeholders to secure optimal brand positioning, visibility, and commercial terms.
- Lead daily negotiations on pricing, promotions, and platform support to maximize revenue while ensuring sustainable profit margins.
- Optimize annual trade terms and marketing investments to improve ROI and efficiency.
- Promotion & Campaign Execution
- Plan and execute key sales events (e.g., 11.11, Double 12, Anniversary Sales) with competitive offers and inventory planning.
- Work closely with the marketing team to enhance campaign visibility, leveraging MOMO's ad tools and digital activations.
- Monitor and analyze campaign performance, adjusting strategies to maximize conversions and sales.
- Inventory & Supply Chain Coordination
- Collaborate with the supply chain team to ensure stock availability and timely replenishment, minimizing lost sales.
- Optimize demand planning based on data analytics, sales trends, and promotional calendar.
- Team Leadership & People Development
- Lead, coach, and develop a team, ensuring clarity in roles, responsibilities, and business priorities.
- Set clear performance expectations and provide continuous feedback to drive team effectiveness.
- Foster a high-performance, results-driven culture, enabling team members to take ownership of their areas while ensuring alignment with company goals.
- Identify team development needs and provide coaching and training to enhance eCommerce capabilities.
- Data Analysis & Performance Reporting
- Track sales performance, profitability, and key KPIs, providing regular business updates and insights.
- Utilize data analytics tools to drive informed decision-making and continuous improvement in sales strategy.