Job Responsibilities:
Drive the growth of the Core Pizza business and enhance brand equity through strategic product portfolio management, effective communication planning, and promotional initiatives. This role requires close collaboration with external agencies and cross-functional teams to achieve both brand and business objectives
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Key Responsibiliti**
- esDevelop and implement strategic plans for the assigned category, including marketing calendar planning, to build brand equity and achieve sales and profit target
- s.Lead new product development (NPD) and integrated marketing communication (IMC) initiatives, ensuring effective execution and performance trackin
- g.Build and sustain brand relevance through festival campaigns and limited-time offers (LTOs), including product and communication plannin
- g.Propose and manage promotional activities based on financial analysis, align with cross-functional teams, and conduct post-campaign evaluation
- s.Conduct consumer research and market data analysis to support business and marketing decision
- s.Manage relationships and deliverables with external agencies to ensure high-quality output
- s.Conduct weekly and monthly sales and media performance reviews to guide decision-making and identify optimization opportunitie
- s.A&P management, including planning and monitori
- ngSupport the Marketing Manager in preparing key reports, presentations, and meetin
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Requiremen**
ts:1. Minimum education requirem
- entBachelor's degree required from business/marketing related, MBA is preferr
ed.2. Relevant experience and basic skills requireme
- ntsAt least 6 years related working experience in consumer product marketing fields, FMCG or retailing related experience is preferr
- ed.Good analytical skills on financial analysis, market intelligence, consumer research, and sales revi
- ew.New product development and project management experience will be p
- lusComputer: Proficient PC skills (MS Office related applicatio
- ns)Language: English/Chinese fluently in writing, listening and speak
ing3. Competence Requireme
- ntsA proactive, energetic approach to business with strong owners
- hipTeam pla
- yerBe able to work under time press
- ureSelf-motivated with good learning attit
ude