We are seeking a strategic and execution-driven project manager to lead our corporate branding and strategic initiatives end-to-end and to architect the Group's health professional IP ecosystem, spanning medical/academic partnerships, a train-the-trainer network, compliant content/IP, and community/media activation. This role enhances brand identity and reputation, ensures every program aligns with business objectives, and turns research and community insights into scalable, compliant influence across Taiwan and multi-market expansion.
What You Will Own
- Cross-functional programs that translate research and community initiatives into scalable, compliant content.
- Governance for brand assets
including usage rules, global compliance standards, templates, photography, and visual extensions. - Performance measurement:
inputs, outputs, outcomes, impact. Build dashboards and close the loop with insights. - Health Professional IP & Ecosystem Build-up:
Forge partnerships with academia, government, and healthcare professionals; develop a train-the-trainer program; and package market-ready expansion kits to replicate programs TW→SEA under localized compliance.
Key Responsibilities
Program Management
- Translate objectives into charters, roadmaps, budgets, and risk registers.
- Drive on-time, on-quality, on-budget delivery across internal teams and vendors.
- Proactively identify risks, dependencies, and escalation paths to maintain delivery resilience.
- Orchestrate cross-functional workstreams.
Branding Communications
- Brand Initiative Execution: support all branding activities, improve brand image, and execute positioning strategies.
- Internal & External Communication: coordinate across teams and partners for transparency and unified messaging.
- Creative & Strategic Integration: convert creative ideas into actionable plans and ensure implementation.
- Ensure claims-safe narratives and consistent lexicon for the health professional IP across paid/owned/earned.
Analysis & Optimization
- Monitor KPIs and ROI
, use data viz/analytics to deliver actionable insights and ongoing optimization. - Continuously refine processes
to improve team efficiency. - Stay current with market trends and competitive activity to inform project plans.
Ecosystem & Health Professional IP
- Map, recruit, and manage HCP/academic associations, NGOs, community networks, and advocacy KOLs with governance.
- Stand up TTT certification and QA, including rubrics, observation checklists, and refresh requirements.
- Future: publish reusable
go-to-market playbooks
and market expansion kits; help market owners on adoption; Localize and govern content and channels for
CN or
SEA
.
Personal Attributes
- Proactive:
initiative for problem-solving and process improvement. - Team Player:
shares experience and collaborates. - Continuous Learner:
tracks new trends, tools, industry practices. - Resilient:
manages stress in fast-paced conditions.
Qualifications
- 5+ years program or brand project management in FMCG, health, agency, innovation, or social-impact environments.
- Native Chinese speaker with proven Chinese copywriting skills, and ability to communicate and write in English fluently.
- Proven cross-functional leadership with vendors and institutional partners.
- Data-literate: builds simple dashboards, defines metrics, runs tests on content/process.