Main responsibilities:
In charge of Cookware premium brand (WMF & Lagostina) marketing plan, execution, and business delivery.
1.Marketing strategy & planning
:
- Develop marketing strategy and plan based on local landscape and consumer understanding.
- Bridge global product portfolio / marketing toolkit with local distributors and multifunction team.
- Collaborate with distributors/TW local team to activate ATL and BTL marketing plan.
2.Distributor Relationship Management
:
- Manage key distributor relationships to drive WMF penetration and sell-out performance.
- Provide ongoing support and communication to ensure alignment of goals, strategy, and smooth operation.
3.Sales, Margin, and Performance Management
:
- Set sales and margin targets and ongoing performance tracking to ensure delivery.
- Analyze sales data to identify trends, opportunities, and areas for improvement.
4.Product Localization and Support
:
- Coordinate localization efforts for product packaging, marketing materials, and user documentation to meet local language and cultural requirements.
- Train distributors on product features, benefits, and competitive advantages.
5.Supply Chain and Inventory Management
:
- Collaborate with supply chain team to ensure smooth product delivery.
- Address logistical challenges to minimize disruptions.
6.Compliance and Risk Management
:
- Ensure compliance with local regulations, trade laws, and safety standards.
- Identify and mitigate risks associated with market entry and distributor relations.
Required qualifications and skills:
1.Educational Background
:
- Bachelor's degree in Business, Marketing, or related field.
2.Experience
:
- At least 5 years of experience in product management, sales, trade marketing, or business development.
- Previous experience in an international context is highly advantageous.
- Previous experience in distributor management is a plus.
3.Skills
:
- Strong business sense and analytical skills for market research, data analysis, business planning, and performance tracking.
- Excellent communication, negotiation, and interpersonal skills to manage distributor relationships effectively.
- Proficiency in project management and the ability to coordinate cross-functional teams.
4.Cultural Competence
:
- Understanding of Taiwanese culture, consumer insight, and business practices.
- Interests in Cooking is a plus.
5.Problem-solving and Adaptability
:
- Ability to navigate complex market challenges and adapt strategies to changing conditions.
- Strong decision-making capabilities to manage risks and solve problems.