Job Description
- 規劃及執行媒體名單蒐集活動,並進行活動的效益分析與優化策略,達成年度名單目標。
- 負責數位媒體行銷業務,從設定媒體受眾、創意素材發想、媒體追蹤規劃到客戶數位旅程經營等。
- 掌控行銷預算,確保符合效益
- 針對行銷活動的需求,與內部團隊及外部廠商進行溝通與協調
- Plan and execute media leads aqucsition campaigns, analyze the performance and develop optimization strategies to achieve the annual goal.
- Responsible for digital media operations, including audience targeting, creative material ideation, media tracking planning, and managing the customer digital journey, etc.
- Campaign P&L Management
- Communicate and coordinate with internal teams and external vendors as required for marketing campaign operations.
Qualifications
- 至少三年以上名單蒐集活動之數位行銷經驗
- 熟悉 Google/Meta/LINE 等數位廣告,具實務操作經驗
- 具 SEM/SEO/ 內容行銷經驗
- 曾經待過媒體代理商,或熟知媒體代理商操作業務。
- 金融保險業行銷業務相關之工作經驗
- 內外部溝通能力
- 具策略性思考與具邏輯分析
- 細心
- 具團隊合作精神
- Google 等數位相關證照 ( 加分 )
- 人壽保險證照 ( 加分 )
- At least 3 years of digital marketing experience in media leads aqcusition campaigns.
- Experience in managing ads across Google/Meta/LINE…etc with hands-on experience.
- Knowledge of SEO/SEM, content marketing
- Experience working at a media agency or being familiar with media agency operations.
- Relevant work experience in marketing and business operations within the financial and insurance industries.
- Internal and external communication skills
- Strategic thinking and logical analysis skills
- Detail-oriented
- Team Player
- Google or digital-related certifications (a plus)
- Life insurance license (a plus)