Responsibilities
1. E-commerce Customer Management
- Serve as the primary point of contact between the brand and e-commerce platforms (B2B).
- Establish, maintain, and strengthen relationships with platform business teams, third-party sellers, and internal teams.
- Promptly address customer needs, complaints, or issues to ensure service quality and smooth collaboration.
2. Sales Strategy and Performance Management
- Develop e-commerce channel sales strategies based on the brand's annual and quarterly goals.
- Monitor product listings, inventory, promotional activities, and pricing strategies to ensure sales targets are met.
- Regularly analyze sales data, traffic reports, and market trends, and provide recommendations for improvement.
3. Promotional Activities and Marketing
- Plan and execute promotional campaigns in collaboration with platforms (e.g., Double 11, 618, Brand Day) to increase product visibility and sales.
- Coordinate with marketing, advertising, logistics, and customer service teams to ensure smooth execution of campaigns.
- Monitor campaign performance and prepare reports with follow-up optimization suggestions.
4. Data Analysis and Reporting
- Continuously track e-commerce sales data, consumer behavior, competitor activity, and market trends.
- Provide regular reports to the brand team and senior management, including strategic adjustment recommendations.
5. Cross-Department Collaboration
- Collaborate with product management, marketing, logistics, and customer service departments to ensure smooth product listing and operations.
Participate in discussions and execution of new product launch strategies, ensuring alignment with e-commerce platform requirements.
Qualifications
Minimum of 2 years of experience in e-commerce sales, customer management, or brand management.
- Familiar with e-commerce platform operations, marketing tools, and data analysis (e.g., sales reports, traffic analysis, advertising performance).
- Strong communication, coordination, and negotiation skills, capable of effectively collaborating with both platforms and brand teams.
- Team-oriented and results-driven, with the ability to take ownership of performance targets.