Main responsibilities:
In charge of Cookware premium brand marketing plan, execution, and business delivery.
1.Marketing strategy & planning:
• Develop marketing strategy and plan based on local landscape and consumer understanding.
• Bridge global product portfolio / marketing toolkit with local distributors and multifunction team.
• Collaborate with distributors/TW local team to activate ATL and BTL marketing plan.
2.Sales, Margin, and Performance Management:
• Set sales and margin targets and ongoing performance tracking to ensure delivery.
• Analyze sales data to identify trends, opportunities, and areas for improvement.
3.Product Localization and Support:
• Coordinate localization efforts for product packaging, marketing materials, and user documentation to meet local language and cultural requirements.
• Train distributors on product features, benefits, and competitive advantages.
4.Supply Chain and Inventory Management:
• Collaborate with supply chain team to ensure smooth product delivery.
• Address logistical challenges to minimize disruptions.
5.Compliance and Risk Management:
• Ensure compliance with local regulations, trade laws, and safety standards.
• Identify and mitigate risks associated with market entry and distributor relations.
Required qualifications and skills:
1.Educational Background:
• Bachelor's degree in Business, Marketing, or related field.
2.Experience:
• At least 5 years of experience in product management, sales, trade marketing, or business development.
• Previous experience in an international context is highly advantageous.
• Previous experience in distributor management is a plus.
3.Skills:
• Strong business sense and analytical skills for market research, data analysis, business planning, and performance tracking.
• Excellent communication, negotiation, and interpersonal skills to manage distributor relationships effectively.
• Proficiency in project management and the ability to coordinate cross-functional teams.
4.Cultural Competence:
• Understanding of Taiwanese culture, consumer insight, and business practices.
• Interests in Cooking is a plus.
5.Problem-solving and Adaptability:
• Ability to navigate complex market challenges and adapt strategies to changing conditions.
• Strong decision-making capabilities to manage risks and solve problems.