Job Responsibilities
:
1. Product Development & Research
- Lead
NPD direction briefing
and manage development process from ideation to launch. - Coordinate
internal cross-functional management
, including system setup and communication with R&D, Supply Chain, and Operations. - Conduct
consumer validation research
(triangle test, FGD, ad hoc surveys) to guide decision-making. - Ensure efficient
time management
to meet project milestones.
2. Commercial Planning
- Design and manage
occasion-based coupons and promotional schemes
to drive purchase frequency and re-purchase. - Conduct
financial simulation
to evaluate scheme effectiveness and ensure profitability. - Perform
sales review
and identify growth opportunities. - Manage
A&P budget tracking and consolidation
for accurate reporting.
3. IMC Communication & Media Plan Support
- Prepare
communication briefs
and supervise agencies to deliver projects on time with high quality. - Support IMC implementation via own digital ecosystem, including
PK App, LINE, CRM, and online ordering journey
. - Explore opportunities through digital CRM touchpoints to improve consumer engagement and retention.
- Ensure strong
time and project management
across initiatives.
4. Routine Maintenance & Ad-hoc Support
- Conduct
sales performance review
to assess campaign and product impact. - Manage
ad hoc research
(e.g., callback setup, result summary, triangle test). - Provide operational support for both routine and urgent marketing needs.
Requirements
:
- Bachelor's degree in Marketing, Business Administration, or related field.
- 3+ years of marketing experience, preferably in FMCG, QSR, or retail industry.
- Experience in product development, commercial scheme planning, and IMC execution.
- Strong analytical skills in financial simulation, sales review, and consumer research.
- Excellent communication and cross-functional coordination skills.
- Fluent in business English writing and communication.
- Project management mindset with ability to balance routine tasks and ad hoc initiatives.
- Proficiency in MS Office (Excel, PowerPoint); familiarity with CRM, digital media, and social platforms preferred.