Key Responsibilities:
Product Positioning and Messaging
- Define and develop product positioning, messaging, and value proposition to our consumer AI products effectively.
Go-to-Market Strategies
- Collaborate seamlessly across teams to execute successful product launches, driving robust user adoption and capturing significant market share.
Competitive Analysis/ Customer Insights
- Conduct research to grasp industry trends, competition landscape, and consumer needs. Leverage these insights to shape product messaging with a competitive edge.
Collaboration Across Functions
- Foster close collaboration with product, design, engineering, and US/Global teams. Ensure consistent alignment of messaging and campaigns with company goals.
Content Development
- Own the creation of impactful marketing assets that resonate across digital and traditional channels. Drive robust awareness and enduring customer loyalty.
Metrics and Analytics
- Establish and monitor key performance indicators (KPIs) to gauge the efficacy of marketing initiatives and drive continual improvement.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5+ years of product marketing experience in B2C software, apps, or consumer technology or AI.
- Experience in launching AI software products in the US market and engaging with the global community.
- Strong understanding of consumer behavior and market dynamics in the AI space.
- Excellent English-Chinese bilingual communication skills to facilitate cross-cultural/functional collaboration and craft compelling narratives tailored to diverse audiences.
- Demonstrated adeptness in collaborating within cross-functional/regional teams.
- Results-oriented mindset with a focus on achieving measurable outcomes.