Job Responsibilities:
【Strategy】
- Annual CRO strategy to increase WEB(OLO) CV% and APP(PKAPP) usage%
l Discover customer needs and understand pain points by 1) Background Research, 2) Competitive Analysis, 3) Interview/Survey, 4) Brain-storming workshop, 5) Field study 6) Data analysis which may utilize GA4, fullstory or related tools.
l Set KPI for eacha initiative, set annual development calendar
l Project evaluation incl resource, ROI, and expected outcome.
l Collaborate with related parties incl. internal and external vendors.
- Explore potential solutions to uplift post-purchase satisfaction incl order tracker, communication with rider, customer feedback flow design.
【Plan Execution/Project management】
- Provide clear action proposal by project base.
- Design flow chart and easy wireframe for cross-function communication and co-work.
- Work closely with IT, designers, even outside vendors on UI frames, and prototype.
- Formulate and conduct series of A/B testing to test different hypothesis to improve overall CRO and add-on rate
- Project management incl timeline and deliverables.
- Project performance tracking and be able to identify key factors.
- Agency/Vendor management
- Leverage agencies to optimize the digital marketing investment.
- Learn new practices and tools from the market to get digital experience initiatives.
- Reporting : Regular basis reporting incl CRO performance review and project updates.
【Agency/Vendor management】
Leverage agencies to optimize the digital marketing investment.
Learn new practices and tools from the market to get digital experience initiatives.
【Reporting】
- Regular basis reporting incl CRO/ Add-On performance review and project updates.
Requirements:
Key Qualifications
5+ years of demonstrated experience in UX planning and design or EC ordering journey optimization
A clear understanding of the importance of user-centered design and user experience
Communicate concepts with team using storyboard and prototype
Experience in design with Figma tool
Portfolio highlighting multiple projects that demonstrates experiences crafting digital experience designing consumer-focused, app/mobile products.
Data-driven and growth mind-set
Experience collaborating with multidisciplinary teams of Business PM, Designers, Engineers, and Product owners throughout the design process.
Experience designing with app product incl android and iOS platform
Comfortable with presenting to stakeholders, and speaking on behalf of the team's objectives and ambitions.
Skills requirements
Ÿ Experienced of Background Research, Competitive Analysis, Interview/Survey, Persona, User Journey, Interaction Map, Wireframe, Prototype, Usability Test, Mockup.
Ÿ Data analysis ability thru familiar with Google analysis, GA4, firebase
Familiar with co-work flow incl UI designer, IT development and product team (refers to marketing, EC and APP team).