Key Responsibilities

Brand & Campaign Platforms

Define creative platforms and campaign concepts for brand and product initiatives.
Govern brand voice and visual language; publish and maintain a
Brand Voice Guide
and
Launch Message House
(tagline + short/long narrative).

Creative Direction & Production Oversight

Direct design and production (art direction, 3D/CGI, photo/video, motion, livestream).
Provide clear critiques and final sign-offs that raise the bar for craft.

Workflow & Systems

Establish a unified pipeline: brief templates, file/folder structure, shared asset library, review checkpoints (concept → design lock → final QC), localization notes.
Track core metrics such as
on-time delivery, asset reuse, and rework rates
.

Global Toolkit Development

Deliver adaptable toolkits (key visuals, motion cut-downs, copy templates, layouts) that empower regions without reducing Creative to an "asset factory."

Creative Innovation

Maintain a
6-month "What's Next" radar
; pilot new formats/technologies each quarter, scale proven ones into templates.

Team Leadership & Resource Management

Hire, coach, and develop talent.
Manage agencies/freelancers and foster a culture of feedback and growth.
Own the creative budget and calendar; prioritize projects for impact and timely delivery.

Measurement & Improvement

Define and track KPIs: engagement uplift, on-time milestones, asset reuse vs. rework, regional satisfaction.
Run post-mortems and apply learnings to future briefs.

Brand Safety & Compliance

Ensure compliance with licensing, rights usage, and legal checks across all creative outputs.

Qualifications

Education

Bachelor's or Master's in Communication/Visual Design, Advertising/Art Direction, Film/Motion, or related field. Equivalent experience considered.

Experience

10+ years of creative leadership in
tech/gaming/consumer electronics
, with 5+ years managing designers and producers.
Proven track record of delivering
integrated campaigns
(concept → design → photo/video/3D → launch).
Experience providing
global toolkits
for regional adaptation.
Successful track record in
building and optimizing creative workflows
.

Craft & Tools

Expert in
Adobe CC (PS/AI/Ae/Pr)
and
Figma
.
Ability to direct
motion/3D (Cinema4D/Blender/KeyShot)
and live/recorded shoots.
Strong eye for
typography, color, layout, and art direction
.
Familiar with shared asset libraries and version control practices.

Innovation

Demonstrated ability to pilot
new formats and technologies
(real-time 3D, livestream, AR/XR, smart templates, AI) with measurable impact.

Industry & Audience Insight

Leadership & Operations

Experience in
hiring, coaching, performance management, agency/vendor oversight, budget, and calendar ownership
.
Strong, decisive review and feedback skills.

Language

Portfolio Requirement

Portfolio showcasing
big ideas carried across channels
(brand system/style guide + key visuals + motion/video).
At least one example of a
workflow/process you implemented
(templates, review checkpoints, asset library).