Key Job Accountabilities
Contribute to brand profitable growth by designing Digital & CRM solutions. Engage, retain, upsell &recruit consumers and leverage insight and data.
- Planning and delivering CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
- Deciding on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.
- Making sure the customer database is correctly segmented for targeted marketing activities.
- Collaborating with other departments ensure the CRM strategy works well for every aspect of the business.
- Development of testing strategies to guarantee the most efficient approach for the organization and its customers.
- Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.
- Monitoring total brand digital marketing related KPI through analysis and dashboard
- Responsible for supporting work for marketing/Digital team, CAC request related to digital tools (Beauty Tech/ CRM platform), Construct consumer journey on SFMC/CDP
- Supporting team on different digital platform management and optimization, CRM related product management (including product transfer/ Bom/ stock management)
PROFESSIONAL & TECHNICAL COMPETENCIES
CRM DIGITAL BRAND BUIDLING
- Is obsessed with consumer centricity
- Builds audience through relevant content
- Scales consumers and influencers engagement
- Masters digital marketing tactics
- The ability to meet tight deadlines and outstanding time management skills.
- Excellent communication skills as you must speak with clients, employees, and customers.
DATA-DRIVEN MARKETING
- Optimizes omnimedia investments & ROI
- Operates efficient CRM
- Masters analytics and attribution modeling
- Leverages Precision Advertising
DIRECT & INDIRECT ECOMMERCE EXCELLENCE
- Starts with shopper centricity
- Strategizes ecommerce acceleration (pure players, retailers and direct)
- Negotiates with the specific levers for online distribution
- Monitors online sell-in and sell-out excellence
DIGITAL TECHNOLOGY EXPERTISE
- Leads with strong agile project management skills
- Acts as a strategic business partner
- Has deep technical skills
- Focuses on delivery: design/build/run
DIGITAL EXECUTION EXCELLENCE
- strong ownership towards Digital platform management
- Keen on search of optimizing routine process